China Net china.com.cn Time: 2009-09-01 comments “”
In 2006, the TV shopping industries that were once faced with five major departments have jointly launched a vigorous regulation, however, banned the “five black categories” advertisement is still active in the screen
“Mr Lau Hello, I was able to Moldova international staff, your company purchased a Haier V68 cell phone, right? You are using the phone can sense it?”
Kaohsiung City, Hainan Province, Liu Lifan Pro just through television shopping in Morocco can buy an international cell phone, no two days received a call claiming to be after-sales service.
“These cell phone technology problems due to security risks, so the company to maintain credibility with the Haier Group, decided to recall these phones, customers plus 1,000 yuan of money to replace the Nokia N97 mobile phone one. But according to company policy, customers will need to phone first returned to the same time, customers will re-issue a value of 1,000 yuan for the collection of payment of the package, to the time you sign for payment. ”
Liu Lifan unknown on the inside, no doubt, sent cell phone and paid the money. A few days later, he had received was a three-free cell phone. Liu Lifan back immediately angry that “customer service call”, but receive a “this number can not connect” echo.
Similarly, friction can also angry international. “The name of the name of our company fraud cases have not once or twice, and tricks living to!” Mount to the International Vice President Lu Yan is a headache.
This set up is based on fraud – Moldova to international data has been leaked. These data, including customer name, phone number, address, purchase products, and more.
?
A few days ago, by the China Radio and Television Association’s “digital content and television shopping” forum. Prior to news that SARFT is developing new regulatory policies, so the original by the Film and Television Forum Management Division is responsible for media organizations were the main speaker, “TV shopping industry, management and norms” theme of concern, but the theme had for some reason abolished.
Involved in various TV shopping provides for the making of the Beijing University of Posts and Telecommunications, China’s TV shopping research and development director of the Center Professor Zeng Jingping revealed that the adoption of new policies will be very cautious on the “TV shopping by the electronic media, a unified management” provisions in the September can not be implemented.
One can see on TV was turned over to Taiwan, up 94.32%
CCTV-Sofres, “China’s TV shopping Development Report 2008-2009″ said: the audience as a whole lack of confidence in TV shopping, and only 17.65% of the consumers have a clear trust; Moreover, the audience loyalty is not high, one can see on the TV shopping change the proportion of Taiwan reached 94.32%.
Data show that China’s TV shopping accounts for only 0.1% of the retail market, while South Korea is 4%, the United States this figure has reached 7.7%.
Such a convenient retail, why China is so offensive?
“There are always bad company stirred the water industry as a whole, we are relying on credit accumulation of a large number of loyal consumers, or else have long closed down.” A well-known TV shopping company executives said.
“Throwing away a big problem alone, people angry, but do nothing.” Guanyu dragons, general manager of happy East said, “this situation as long as we know, the first time to look for customers, so that he reported. One time we sent a car and three people, with customers to the police. ”
As of January, data-loss problem has been caused to the company’s million-dollar losses.
But for this kind of thing, the public security sector, the general answer is: the amount of a single fraud is generally below 2,000 yuan, not in accordance with fraud investigation cases, which require a large number of victims to report criminal location of the public security organs in order and the case investigation; while the business sector answer is, shipping companies and shipping addresses are for the field, the local business sector can not afford to cross-regional law enforcement.